More than half of U.K. consumers prefer digital shopping

More than half of U.K. consumers prefer digital shopping

Adventuring to different markets worldwide, PYMNTS continues to document how the digital shift that caught fire in 2020 continues shaping spend trends and consumer sentiments. The January 2021 Global Digital Shopping Index: United Kingdom Edition is based on a survey of more than 2,000 consumers and 560 merchants in the U.K. Among important findings of the new study is this: “The U.K. stands out in our study for the scale of its digital shopping shift: 54 percent of U.K. consumers now prefer wholly in-store shopping experiences. The rest are more inclined toward digital native shopping experiences in which they shop online and […]