Under the epidemic, the British e-commerce industry, which has been accumulating for a long time, also ushered in a major outbreak.
In the midst of an economic depression, the achievements of the British e-commerce giants are exceptionally dazzling.
Coincidentally, the headquarters of these two e-commerce giants are located in Manchester, an important town in northern England.
Don’t be surprised. In fact, Manchester City has been targeting the e-commerce industry for some time.
What is the reason for the successful transformation of the former “cotton capital” famous for industry and football?
How Manchester, which played an important role in the process of British industrialization, broke out in silence and turned into the capital of e-commerce.
Today in this article, we will take you to Manchester City, the rising city of British e-commerce.
Speaking of Manchester City, perhaps the first thing that emerges in many people’s minds is the scene of the Industrial Revolution era.
In history, Manchester was the birthplace of the modern industrial revolution in Britain and the world’s first industrialized city. As cotton trading reached 80% of the world’s trading volume, Manchester City was once known as the “cotton capital” in the 19th century.
With the upgrading of industries and increasing environmental pressure, Manchester has gradually embarked on a path of transformation-the development of creative industries. The most noteworthy thing is the e-commerce industry that it has built.
Speaking of outstanding representatives of the Manchester e-commerce industry, The Hut Group (THG for short) and Boohoo must have names.
These two e-commerce giants are located in the north and south of Manchester, and each has a pivotal position in the British e-commerce industry.
Needless to say, THG owns 18 large-scale e-commerce websites in beauty, sports nutrition, health, clothing, accessories, creative furniture, and digital electronics. Its status in the UK is similar to that of Alibaba in China.
As the largest e-commerce platform in the UK and even Europe, many well-known online shopping platforms such as Look Fantastic, HQhair, Beauty Expert, and Mankind are all under THG.
The most well-known one is Look Fantastic, an online beauty e-commerce company that sells MAC, Bobbi Brown, Estee Lauder, Lancome and many THG self-operated beauty and skincare brands.
After years of rapid development, THG has been listed on the London Stock Exchange in 2020 with a current market value of 6.872 billion pounds. Its business covers four categories of beauty, health, luxury goods, and lifestyle. It operates more than 100 websites and has 140 branches worldwide. In more than 60 countries, the website has more than 60 languages and the number of employees is as many as 4,000.
Fast-fashion e-commerce Boohoo, also headquartered in Manchester, has also become famous in the UK recently.
After the British national department store Debenhams declared bankruptcy under the epidemic, Boohoo took out 55 million pounds and put it in the bag as a “snake swallowing elephant”.
Boohoo started by selling its own-brand clothing online. Its biggest advantage is its low price and new styles. It can buy more than 200 new products every day, and a skirt costs only £5.
In 2019, Boohoo’s sales reached 850 million pounds. In 2020, Boohoo’s revenue increased by 44% year-on-year to 1.23 billion pounds.
During the epidemic, Boohoo’s weekly orders have soared from 120,000 to 400,000.
Statistics show that Boohoo Group has approximately 14 million active users for all brands in the world.
The founder of Boohoo has also become European and American celebrities.
If you think that Manchester City has only two e-commerce companies that are available, THG and Boohoo, you are quite wrong.
Manchester City has always been at the forefront of the British e-commerce industry. So far, at least 5 e-commerce unicorns (companies with a market value of more than $1 billion) have been born:
They are THG, Boohoo, home appliance supplier AO.com, car rental company AutoTrader, and travel company On the Beach.
Among them, the fast-fashion e-commerce business where Boohoo is located has developed the best. The products it markets have been sought after by consumers in many European and American countries due to low prices and rapid updates. welcome.
In addition to Boohoo, other well-known fast fashion e-commerce brands born in Manchester also include Missguided, Pretty Little Thing, Lavish Alice, Shelikes, In The Style and Misspap.
In addition, multinational e-commerce companies such as Amazon, Moonpig, Booking.com and Money Super Market have also chosen to settle in Manchester to build their headquarters in the United Kingdom or Europe in recent years, and continue to grow their e-commerce team.
According to incomplete statistics, Manchester has nearly 3,000 e-commerce companies and related companies. It is the city with the most e-commerce companies in the UK, more than 1,000 more than the second-ranked regional city.
In order to further expand the cluster effect of the industry, Manchester also held the first Digital City Festival in March 2020 to promote the thriving digital economy in the north of the UK and at the same time create cooperation opportunities for companies from all over the world.